Product Development and Design Firm


Sweets & Treats


Client wanted to create quick-turn custom cupcake liner designs through domestic manufacturing sources


Sweets & Treats approached Slingshot to find a domestic source of greaseproof cupcake liners that maintained the high performance and could also be ordered in smaller quantities.


  • Slingshot defined the characteristics necessary for high performance greaseproof liner paper.

  • Identified multiple domestic manufacturing sources.

  • Sweets & Treats is successfully selling quick-turn custom liner designs to this day.



Identified a greaseproof paper that prevented cupcake batter from transferring through the liner when used with both light and dark cupcakes.

The paper liner had to work on batters in which an emulsifier, such as sour cream, is included.

The manufacturing process had to support registered prints with up to four colors and short run options.

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