Product Development and Design Firm


Merial Select

Unmet need

Competitive advantage through improved aesthetics and ergonomics.


Merial Select approached Slingshot to create a visually compelling and user friendly product to compete against fast-moving, innovative competition.


  • Improved Aesthetics and incorporated Merial Visual Brand Language

  • Optimized anthropometric design.

  • Simplified operator usage and equipment cleaning

  • Client successfully launched and continues to manufacture this product


Converted the existing utilitarian product into an aesthetically superior design.

Improved operator experience.

Interested in Working on a Project Together?