Product Development and Design Firm

Client

Merial Select

Unmet need

Competitive advantage through improved aesthetics and ergonomics.

Scope

Merial Select approached Slingshot to create a visually compelling and user friendly product to compete against fast-moving, innovative competition.

accomplishments

  • Improved Aesthetics and incorporated Merial Visual Brand Language

  • Optimized anthropometric design.

  • Simplified operator usage and equipment cleaning

  • Client successfully launched and continues to manufacture this product

 Breakthrough

Converted the existing utilitarian product into an aesthetically superior design.

Improved operator experience.

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