Product Development and Design Firm


Stanley Black & Decker licensee

Unmet need

Voice of Customer identified a powerful desire for Black & Decker branded non-powered tools that did not exist in the market place.


Stanley Black & Decker licensee approached Slingshot to integrate the Black & Decker visual brand language into a variety of first-to-market garden tools with plus-one performance features.


  • Leveraging the Black & Decker brand in new markets

  • Licensee successfully entered the market with over a dozen products, and is still creating new generations of this product line

  • Inspired future generation of visual aesthetics in the garden tool sector


Innovating plus-one features in a well-established product space.

Interpreting rigid and rugged Black & Decker visual brand language in a market that emphasizes soft and organic visual forms.

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