Product Development and Design Firm

Bring Freshness into Your Life

arm & hammer™: Fabric Care & Odor Control Products



Prym Consumer USA licenses the Arm & Hammer™ brand

Unmet need

Prym wanted to participate in the extended lifespan of a garment once it was created by the hobbyist.


Prym approached Slingshot to extend their reach into garment care products. Slingshot explored a range of garment care approaches and identified an unmet need for superior odor control products through the use of the Arm & Hammer™ brand.


  • First ever incorporation of baking soda into paper, bringing about a 10-fold increase of performance compared to baking soda in a box.

  • Created a product line extension with over 20 individual SKUs.

  • Filed two utility and two design patents.

  • Managed new equipment design, and the development of novel routes to product manufacture.

  • Slingshot supported the product launch at The International Home + Housewares Show in Chicago, IL.

  • The products enjoyed commercial success.



“Sealed-in freshness” packaging solution.

Introducing baking soda to the paper machine dryer section without degradation.

Introducing baking soda to pressure sensitive adhesive without occluding the sticky surface.

Selection and incorporation of a neutral fragrance that was not deodorizing by the baking soda.

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