Slingshot worked with an innovative new company to create a customized lacing system. The system helps sneaker wearers to customize the look of their sneakers without buying an entire new pair of shoes. ULace is easy to use, safe, and quick. Slingshot was engaged for early concepting, engineering, prototyping, early packaging design, store displays, product testing, and manufacturing support.
The product is now sold internationally, and has been extremely successful in Japan and other countries.