Slingshot, in partnership with OneCare, provided Procter & Gamble with innovative new products for their Tide brand. The innovation initiative included over a dozen products that span the market of laundry care. Slingshot provided support through the entire product development process, from research and concepting to managing manufacturer relationships and coordinating production efforts.
The key challenge with this program was managing the wide variety of products and manufacturing, from soft goods to metalwork, and creating a cohesive collection of products that represented the values of the Tide brand while keeping the products competitive in a highly commoditized market.
Some of the items currently available in local retailers and online retailers include:
- Tide Smart Dry Sweater & Pant Hanger
- Tide Smart Design Deluxe Hanger
- Tide Simple Pleasures High Performance Scented Lint Roller
- Tide Smart Clip Clothespins
- Tide Backpack Laundry Duffle
- Tide Smart Design Rolling Hamper Sorter
- Tide Simple Pleasures Scented Pendants
- Tide Smart Design Over The Door Ironing Board
- Tide Smart Design Hanging Storage