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Case Studies

Pic Band Guitar Pick Tether

(www.mypicband.com)

This product line is the first flexible wrist band and tether ensemble that securely and ergonomically helps guitar players hold and utilize a pick while playing the guitar. The set, which includes a silicon wrist band, silicon tether and three guitar picks, is packaged in an attractive paperboard box that cleanly and effectively displays the product. Additional picks can also be purchased.

The development effort for these products involved a strong ideation effort including user research, aesthetic development, ergonomic development, engineering development and analysis, and prototyping. One of the key challenges of the program was to develop proper ergonomics and user interface considerations that was also cost effective from a manufacturing standpoint and still met the criteria defined by the client.

Visit the Picband website: www.mypicband.com

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